Selected Works
A collection of brand identities created for businesses across art, retail, finance and lifestyle. Each project explores how thoughtful design can bring clarity, consistency and confidence to a brand.
Bacqd
Investment Platform
Brand Identity
Bacqd is an investment platform helping startups become investor-ready. They needed a brand that felt credible and established, while still appealing to early-stage founders. I developed a clean, tech-leaning identity and applied it across investor decks, event materials and marketing assets. The system was designed to scale with the business, supporting everything from global events to day-to-day communications.
Nomad
Contemporary Gallery
Brand Identity
Nomad is a contemporary gallery connecting emerging artists with collectors through exhibitions and auctions. They needed a brand that felt confident and able to stand alongside the work it represents. I built a bold, minimalist identity centred around strong typography and a distinctive colour palette. The system was designed to work seamlessly across digital platforms, events and printed materials.
Primexa
Investment Advisory
Brand Identity
Primexa is an investment advisory platform focused on preparing businesses for the right investors. The brand needed to feel sharp, trustworthy and forward-looking without becoming overly corporate. The identity was designed to feel structured and confident across all touchpoints.
Whimsy & Wonder
Sustainable Fashion
Brand Identity
Whimsy & Wonder is a sustainable clothing brand creating dreamy one-of-a-kind pieces. I created a flexible logo suite with subtle references to craft, including a patchwork-style mark and delicate yarn like lines. The identity works across garment labels, packaging and digital platforms while staying true to the brand’s character.
Dooly Moon
Jewellery Brand Identity
Dooly Moon is a handmade jewellery brand focused on unique, artistic pieces. The aim was to create a brand that felt elevated while still reflecting care and craftsmanship. I designed a refined identity with a subtle moon detail and carried it through to the packaging, creating a more considered customer experience from purchase to unboxing.
Slick Traditions
Painting & Decorating
Brand Identity
Slick Traditions is a painting and decorating service working with more alternative, creative spaces. They wanted something bold and unexpected, rather than a typical trade brand. I created a chrome-based logotype inspired by the movement of liquid paint. The result being a brand with a distinctive edge.
Bloom Room
Luxury Garden Centre Brand Concept: Graphic Design Competition Winner
Bloom Room is a plant nursery and flower shop imagined as a more elevated, experience-led space. The aim was to create something that felt calm, refined and slightly indulgent. I designed an elegant logotype with subtle botanical details, using elongated lettering to mirror the natural movement of growth.
Fudged Up
Confectionery Brand Identity
Fudged Up is a handmade fudge brand bringing a nostalgic, playful feel to market stalls and sweet treats. The brand needed to feel fun and memorable while standing out in busy environments. I developed a retro-inspired identity with bold lettering and a colour palette drawn from the founder’s name. The result captures the joy of traditional sweets while giving the brand a strong visual presence.
Ben Middleton
Personal Brand Identity
Ben Middleton is a work coach and author helping people gain clarity and direction in their careers. The goal was to create something professional and intelligent, while still feeling approachable. I designed a monogram using his initials, forming a subtle visual illusion that reflects perspective and depth. The overall identity keeps things clean and considered, allowing the message to lead.
Work at a glance
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